Just like our name, Underrated stands for the ones who are often unseen, unrecognised, and underrated. Born in Pune, Underrated Club is a homegrown streetwear brand where fashion isn’t just about clothes, it’s about how they make you feel, how they make you seen. Our motto says it all: “Hype is overrated. Stay underrated.”
How It All Began
Ever wondered why bold, original streetwear was so hard to find in India? That question sparked the idea for Underrated Club. Our founder loved unique, premium pieces but noticed there wasn’t a homegrown brand that really got it quality, creativity, and authenticity all in one.
So, the vision was simple: create a brand for the ones who move differently, dream louder, and aren’t afraid to wear their truth. Underrated Club isn’t just about clothes; it’s about how a good fit makes you feel, the confidence it gives you, and the energy of being truly seen.
“Underrated Club was built for the ones who’ve felt underrated — for those ready to be seen and wear who they really are.”
Why choose us?
We Don’t Chase Hype. We Build Legacy.
Our goal has always been bigger than trends. URC is about individuality that gives you the confidence to own your voice, not copy someone else’s. Everything we make is for a generation that’s loud, raw, and unafraid to shake things up.
The Underrated Crew
Built By the Culture. For the Culture.
Behind every drop is our Gen Z-driven crew of designers, creators, and thinkers who live the culture. They bring both fashion know-how and raw personal experience to the table, making sure you always feel connected, seen, and valued.
Join the Movement
Underrated Club isn’t just a label, it’s a community for the ones who refuse to be ordinary. Tap in, stay real, and connect with like-minded creators, dreamers, and culture-shapers. Be part of drops, events, and conversations that put you at the centre of the streets and culture.
